Online Marketing

Tips for Optimising Online Advertising Content

Does your brand or online business create a lot of online content as part of the advertising strategy? Content by itself does not generate high volumes of traffic or drive engagement, regardless of what anyone says. If you want content to result in actual sales, then the brand must actively promote the content. No one can watch that video or read that article if the material is hidden among the millions of other online content promoted each year. Therefore, here are several crucial optimisation tips for online content:

Use Keywords Wisely

Be careful when using keywords, because each doesn’t work the same way. There are two purposes keywords serve in general. First, the keywords deliver your brand’s content to a particularly target audience. Secondly, keywords can drive search engine ranking results. If you use the wrong keywords, the content will benefit from neither of these two points. Therefore, it’s very important to conduct proper keyword research in advance. Make sure the right keywords that relate to the target audience is being used. It’s recommended to avoid highly generic or broad keywords because the competition for these keywords are very high. A smaller brand with limited resources can easily lose out to a bigger brand in generic keyword research. Because this aspect of SEO is important, it’s highly advised to use a reputable digital media marketing agencyto choose and research the right keywords.

Fill Out the Meta Information

See those empty boxes for Meta titles, tags, and descriptions for web pages, videos, or images? Don’t leave these out empty just because the customers don’t get to see the info. Metal information may not be important in attracting traffic, but this information plays an important role in how search engine algorithms index web pages. If the metal descriptions are filled out, then your page or video will have a better chance at getting higher rankings. Therefore, don’t neglect this aspect of optimisation just because it’s time consuming.

Use More Long-Tail Keywords

Long-tail keywords are search phrases that can be quite specific. For example, “laptops” is a generic keyword with a lot of competition from brands. On the other hand “pink laptop with cover in Australia” is a more specific keyword. These types of keywords are known as long-tail key phrases. While not as easy to plug in as generic keywords, they can serve and important function in attracting the right audience. Using long-tail keywords are recommended for targeting geographically specific audiences. Long-tail key phrases don’t have that much competition, so smaller brands, with the right amount of research, can jump in and benefit from higher rankings.

Don’t be Hasty to Link Stuff

Using links in content and other advertising material was once highly fashionable. But these days advertisers should be very careful when linking other websites to content and ads. If the links are form a third-party, first verify the landing page and make sure it’s legitimate. Using bad links is considered spamming and your site would get penalised by Google. Secondly, if the links are to a native landing page, make sure the landing page is suitable for the text in the link. Otherwise, it could be considered misleading, once more leading to penalties from Google.

Use the above tips wisely to optimise online content your brand produces.

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