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Business

Simple Tips for Improving Online Customer Engagement

Interacting with customers and driving engagement are the hallmarks of modern marketing. When most online promotions are done via social media, customer engagement is paramount for keeping your brand relevant. There is no magic formula that can improve your brand’s engagement with customers, and vice versa. However, the below suggestions […]

Business

Tips for Creating Content in the Age of Fake News

Content writing in 2019 is under siege. In the age of fake news, content faces heightened scrutiny that may negatively affect marketers. The rules of content creation constantly changes. This time, rather than being driven by user demands, the phenomenon of online misinformation should have digital marketers concerned about what […]